Emlenton, Pennsylvania, October 7, 2016– Brittany A. Basham, Assistant Vice President/Manager of Human Resources and Organizational Development at The Farmers National Bank of Emlenton, was recently featured in a statewide video from the Pennsylvania Bankers Association (PA Bankers) aimed at recruiting and retaining Millennials in the banking industry.
“One of the biggest challenges we face with the next generation of bankers is how to better tell the story and share the benefits of working in the financial industry,” PA Bankers President & CEO Duncan Campbell said. “We chose to address this challenge by hearing from young bankers themselves and letting them answer the question ‘why banking?’ through a video showcasing their real-life stories.”
Basham was chosen to appear in the video from a statewide casting call with association member banks. She is one of seven bankers from small, medium and large banks across Pennsylvania whose stories appear in the two-minute and 30-second versions of the video.
“We are pleased that Brittany was chosen to participate in this important project,” said William C. Marsh, Chairman of the Board, President and Chief Executive Officer of Farmers National Bank. “Brittany exhibits the energy, enthusiasm and community-mindedness we look for in all of our employees at Farmers.”
The video includes unscripted interviews from each selected banker asking them why they love their job, what is unique about banking and why other Millennials and young professionals should consider banking as a career.
“These seven young professionals not only wowed us, but they affirmed that the future of banking is bright, full of opportunities and remains rooted in the core principles of customer service and community engagement,” Campbell added.
The videos are available on PA Bankers’ website, www.pabanker.com and will be promoted through its social media channels on Twitter (@PABankers), Facebook and LinkedIn, using #Bank4theFuture.